OPPO expands into eSports leagues
Riot Games, the publisher of the most-played PC game in the world, recently announced a multiyear partnership with OPPO.
This makes OPPO as the exclusive official global smartphone partner for League of Legends eSports international events: the world Championship, the Mid-Season Invitational and the All-Star Event. The multi-year partnership that would last until 2024 would begin at 2019, with Worlds scheduled to start on October 2 in Berlin and then conclude on November 10 in Paris.
This groundbreaking partnership marks OPPO’s first entry into eSports, further diversifying the innovative tech giant’s expanding sports and entertainment sponsorship portfolio.
“eSports is a fast-growing sport globally, and ‘League of Legends’ has become a lifestyle of many young people in recent years,” said Brian Shen, OPPO vice president and president of Global
Marketing. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people. This is a great move for Riot and OPPO; the partnership would allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”